Every firm has specialty! Ours is social media marketing (SMM). In fact, our CEO wrote the best-selling book on social media marketing, and our staff is made up of experienced experts with real-world experience in helping clients achieve their marketing communications goals.
The SHC Solutions is a full-service agency – whatever our clients need online, we can provide. But our focus isn't on selling services to clients – it's on partnering with our clients to help them achieve their goals. We offer turn-key social media marketing services to our clients including strategy, implementation, and training. We train our clients in using social media, help them to define their strategy and select tactics, and how to measure their SROI (social return on investment). There are a lot of agencies out there who will offer to help you design and implement a full-fledged SMM campaign – but we're proud of being recognized as one of the few that actually becomes a strategic partner with our clients.
We'd define social media marketing this way: To increase sales by promoting a product or service via social media platforms like Facebook, Google+, Twitter, LinkedIn, Pinterest, Instagram and others, using a range of marketing communications tools and techniques.
Many of the tools used in traditional marketing – advertising, public relations, content marketing, contests and promotions – are also used in social media marketing. The difference is that social media marketing requires a change in focus and attitude that has proven very difficult for some agencies to learn. It's why hiring an agency built from the ground up to maximize your social media results makes sense: we can guide you through the rapidly changing landscape, and help you avoid costly mistakes while you get the results you want.